Ben Parr

Broschiertes Buch

Captivology

The Science of Capturing People's Attention

Beschreibung

Examines the psychological phenomena that capture our attention, and how to use them to draw and retain attention for ideas, work and companies. From the former editor of "Mashable" and co-founder of DominateFund.

Autor

Ben Parr is an award-winning journalist, entrepreneur, investor, and expert on attention. He is the cofounder and managing partner of DominateFund, a venture capital firm; was coeditor and editor-at-large of Mashable; and served as columnist for CNET. Parr was named one of the top ten tech journalists in the world by Say Media and named to the Forbes "30 Under 30." He lives in San Francisco.

Produktdetails

• Verlag: HarperCollins
• Seitenzahl: 256
• Erscheinungstermin: 18. Oktober 2016
• Englisch
• Abmessung: 201mm x 132mm x 15mm
• Gewicht: 181g
• ISBN-13: 9780062414885
• ISBN-10: 0062414887
• Artikelnr.: 44514453