Gebundenes Buch

Canonical Authors in Consumption Theory

Beschreibung

Canonical Authors in Consumption Theory is the first reference work to compile the contributions of the greatest social thinkers to the global conversation about consumption and consumer culture. A prestige reference work, it offers original chapters by the world's most prominent thought leaders. This book provides a solid framework for understanding the relevance of these canonical authors in social theory to facilitate analysis of consumer culture, and to act as a comprehensive reference point for consumer researchers, doctoral students and practitioners.

Autor

Søren Askegaard is Professor of Marketing at the University of Southern Denmark. Benoît Heilbrunn is Professor of Marketing at ESCP Europe, France.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 312
• Erscheinungstermin: 19. Dezember 2017
• Englisch
• Abmessung: 260mm x 183mm x 21mm
• Gewicht: 785g
• ISBN-13: 9781138648968
• ISBN-10: 1138648965
• Artikelnr.: 44269021