Cadbury "An Anchor in the Sea of Confectioneries"
A Marketing Case Study on Cadbury India Limited
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The core purpose of the Cadbury s existence is working together to create brands that people love . At Cadbury-Schweppes, the teams collaborate and work to convert products into brands. Cadbury India Limited (CIL), as a part of UK based Cadbury Schweppes Group began its operations in 1948 by importing chocolates and then re-packing them before distribution in the Indian market. After 59 years of existence, it today has five company-owned manufacturing facilities at Thane, Induri (Pune), Malanpur (Gwalior), Bangalore and Baddi (Himachal Pradesh) and 4 sales offices (New Delhi, Mumbai, Kolkata a...
The core purpose of the Cadbury s existence is working together to create brands that people love . At Cadbury-Schweppes, the teams collaborate and work to convert products into brands. Cadbury India Limited (CIL), as a part of UK based Cadbury Schweppes Group began its operations in 1948 by importing chocolates and then re-packing them before distribution in the Indian market. After 59 years of existence, it today has five company-owned manufacturing facilities at Thane, Induri (Pune), Malanpur (Gwalior), Bangalore and Baddi (Himachal Pradesh) and 4 sales offices (New Delhi, Mumbai, Kolkata and Chennai). The corporate office is in Mumbai.
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