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Business Warfare

A framework for business strategy based on Clausewitz, Sun Tzu, Foch and Machiavelli

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Sun Tzu provides great teachings for battleground struggles, so why do we need more authors and insights? Because Sun Tzu deals with confrontation, and that's not enough. There are currently more factors influencing any entity's strategic positioning than just fighting for consumers, customers, and clients-unexpected factors beyond eyesight at battleground level, like regulations and political moves unleashed by stakeholders. Enter Clausewitz, delivering a broad inclusion of the factors currently influencing business. He invites the strategist to contemplate political level actions besides war, something not so extensively covered by Sun Tzu. And the wisdom in Clausewitz's Trinity concept is a bedrock for a solid, encompassing, and enlightened strategic appraisal well beyond traditional methodologies. The book also covers Sun Tzu's dynamic approach to struggle, on a substratum of situational awareness, which other others tend to miss when analyzing The Art of War. Situational awareness is critical in business strategy. And Sun Tzu's strategic vision is bottom-up-refreshing because traditional strategic planning has been primarily top-down. Then came Ferdinand Foch¿a mandatory add-on for developing Sun Tzu's framework. It acknowledges the need to measure tactical effectiveness, otherwise, how do you choose among different tactical choices? Machiavelli pops up next. Whereas Sun Tzu deals with battle, Machiavelli specializes in what to do with victory. For businesses, that means profit. And how do you make a profit? By winning everybody's hearts, and that is Machiavelli's specialty. If you live in a predictable and stable competitive environment, this book is not for you. If not, and you need strategic thinking, the practical frameworks put forward will foster your insights. Paulo Cardoso do Amaral has an extensive background in engineering, information systems, and business management. In addition to his corporate roles, Paulo is an MBA Professor at CatólicaLisbon, and since 2014, he has been teaching at Bejing's Tsinghua University and Ecole Nationale des Ponts et Chaussées in Paris. Paulo has a deep connection with military education, having been a professor at the Portuguese Air Force Academy, the Portuguese Army Military Academy, and the Command and General Staff Officers' Course for the three branches of the Portuguese Army.

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Paulo Cardoso do Amaral is an accomplished professional with an extensive background in engineering, information systems, and business management. He holds a Bachelor's degree in Electrical Engineering Systems and Computers from Instituto Superior Técnico (IST), Technical University of Lisbon, Portugal. Furthering his expertise, he earned a PhD in Information Systems from the University of Paris VI, France, and an MBA in International Business from CatólicaLisboa, Portugal.Paulo began his career as a Computer Systems Developer at Chorus Systèmes in Paris, France, and Inesc in Portugal, where he worked for eight years. He then served as Chief Information Officer (CIO) for 12 years at Portugal Telecom and the insurance companies of the CGD group, the largest financial group in Portugal.He has also played a significant role in various prestigious organizations. Paulo was the Vice-president of the Portuguese chapter of AFCEA (Armed Forces Communications and Electronics Association) and served as a NATO Scientific Advisor on Cybersecurity in 2003. He contributed to the growth of Sinfic, a multinational Portuguese IT company with a turnover of EUR60 million, as a board member in charge of international business for eight years.In addition to his corporate roles, Paulo is a dedicated educator and has been shaping minds since 1998. He is an MBA Professor at CatólicaLisbon, Portugal, and since 2014, he has been teaching at Tsinghua University in Beijing, China, and Ecole Nationale des Ponts et Chaussées in Paris, France. He also teaches at Solvay Business School in Brussels, Belgium, and has been a Learning Manager at IMD Business School in Lausanne, Switzerland, since 2015.Paulo has a deep connection with military education, having been a professor for ten years at the Portuguese Air Force Academy, the Portuguese Army Military Academy, and the Command and General Staff Officers' Course for the three branches of the Portuguese Army.As an author, Paulo has published two insightful books: Top Secret (on competitive intelligence) published by Academia do Livro, Portugal, in 2008, and Knowledge Capital published by UCP Publishing, Portugal, in 2005. He also conceived the Portuguese web3 strategy in 2023.Paulo Cardoso do Amaral is a visionary entrepreneur since 2014, continually contributing to the advancement of business and technology education and strategy.