Nathalie Nahai

Broschiertes Buch

Business Unusual

Values, Uncertainty and the Psychology of Brand Resilience

Beschreibung

Explore how to build business resilience in the face of uncertainty and learn to thrive in often digital-first environments by connecting with your people and customers in a meaningful way.

Autor

Nathalie Nahai is a speaker, author and consultant, whose work explores persuasive technology, ethics, and the psychology behind evolving consumer behaviours. With clients including Google, Unilever and Accenture, she teaches companies how to ethically apply behavioural science to enhance their online presence, communications and customer experience. A member of the BIMA Human Insights Council, Nathalie hosts The Hive Podcast and has spoken about the impact of emerging technologies in The Atlantic, The Wall Street Journal, Business Insider, Forbes, Harvard Business Review, Stylist, The Telegraph, as well as TV and radio. She is based in Barcelona, Spain.

Produktdetails

• Kogan Page Inspire
• Verlag: Kogan Page
• Artikelnr. des Verlages: 13531
• Seitenzahl: 264
• Erscheinungstermin: 3. September 2021
• Englisch
• Abmessung: 215mm x 138mm x 16mm
• Gewicht: 336g
• ISBN-13: 9781398602212
• ISBN-10: 1398602213
• Artikelnr.: 60898782

Rezensionen

"As we face increasingly complex challenges, this book offers a vital road map for how we might transcend old ways of doing business and charter a more resilient, purposeful and values-driven path forward. Essential reading for business leaders and educators alike." Scott Barry Kaufman, Humanistic Psychologist, author and podcaster