Christina Quinlan (Technological University Dublin), Barry Babin (University of Mississippi Ole Business School), Jon Carr (North Carolina State University)

Broschiertes Buch

Business Research Methods

Beschreibung

Business Research Methods covers all the stages in undertaking research using a clear, structured step-by-step guide. Christina Quinlan's qualitive and holistic approaches are combined with William Zikmund's quantitative and advanced methods in this fully updated third edition, to give students a broad spectrum of approaches for their research project. This comprehensive text is essential reading for all business students getting to grips with research methods for their project.

Produktdetails

• Verlag: Cengage Learning EMEA
• 3 ed
• Seitenzahl: 432
• Erscheinungstermin: 2. Februar 2024
• Englisch
• Abmessung: 216mm x 276mm x 21mm
• Gewicht: 892g
• ISBN-13: 9781473791343
• ISBN-10: 1473791340
• Artikelnr.: 69031924