Business Negotiations With The Chinese
David Mattgard
Broschiertes Buch

Business Negotiations With The Chinese

A Swedish Perspective

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The Chinese market is rapidly increasing and yet its full potential is, by far, not reached. Foreign companies are competing for the opportunity to be a part of the development of China and Swedish companies are no exception. Sweden is a country that, to a large extent, is dependent on international trade and due to this fact China is a very important emerging market. We believe that its size and potential will attract more and more Swedish companies in the coming years. A crucial success factor when doing business internationally is the art of negotiation. According to Graham and Lam (2003) n...