Business Management: A Practical Approach
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The administration of a business is termed as business management. It encompasses all aspects of overseeing and supervising business operations. An important objective of business management is to allocate resources such that the firm's goals and objectives are met. This requires planning, staffing, organizing, leading, directing, and controlling processes. Management is vital at every aspect of a business development process. Business management therefore also encompasses information technology management, supply chain management, marketing management, financial management, product management...
The administration of a business is termed as business management. It encompasses all aspects of overseeing and supervising business operations. An important objective of business management is to allocate resources such that the firm's goals and objectives are met. This requires planning, staffing, organizing, leading, directing, and controlling processes. Management is vital at every aspect of a business development process. Business management therefore also encompasses information technology management, supply chain management, marketing management, financial management, product management and human resource management, among others. This book explores all the important aspects of business management in the present day scenario. From theories to research to practical applications, case studies related to all contemporary topics of relevance to this field have been included herein. It is an essential guide for both academicians and those who wish to pursue this discipline further.
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