Hans Eibe SÃ rensen (University of Southern Denmark)

Broschiertes Buch

Business Development

A Market-Oriented Perspective

Beschreibung

Business Development: A Market-Oriented Perspective is designed to help enable market-oriented business developer to conceive, craft, and execute a superior business plan.

Autor

Hans Elbe Sorensen currently holds a position as Assistant Professor in the Strategic Organization Design unit at the Department of Marketing and Management, University of Southern Denmark. During his PhD he was visiting doctoral fellow at The Wharton School, University of Pennsylvania, USA. Professor Sorensen's research interests include the strategic organization of customer and competitive information and market orientation and the role of customer and competitive information in the development and deployment of firm's resources. His teaching portfolio includes courses in Business Development, Advanced Market Strategy and Theory, Marketing Channels, and his business experiences cover various endeavors, such as co-founding, being CFO and Chairman of biotech start-up companies, freelance consultant and data analyst, coaching in business plan competitions since 2001, and being sergeant at the Royal Danish military police.

Produktdetails

• Verlag: John Wiley & Sons Inc
• Seitenzahl: 576
• Erscheinungstermin: 2. März 2012
• Englisch
• Abmessung: 235mm x 191mm x 31mm
• Gewicht: 1138g
• ISBN-13: 9780470683668
• ISBN-10: 047068366X
• Artikelnr.: 35053830