Business communication in the global economic space
the pragmalinguistic aspect of intercultural business communication
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The monograph analyzes the main directions of modern social thought in relation to the study of the process of intercultural business communication, examines the new historical situation in which society finds itself, having stepped into the XXI century - the era of network society, economic globalization and new technologies. The author presents the results of the review of analytical views of researchers on the nature of communication from the perspective of the classics of social thought of the XX century - J.Habermas, C.-O. Apel, N.Luman, M. Mc-Luhan, M. Castells; the approaches to compreh...
The monograph analyzes the main directions of modern social thought in relation to the study of the process of intercultural business communication, examines the new historical situation in which society finds itself, having stepped into the XXI century - the era of network society, economic globalization and new technologies. The author presents the results of the review of analytical views of researchers on the nature of communication from the perspective of the classics of social thought of the XX century - J.Habermas, C.-O. Apel, N.Luman, M. Mc-Luhan, M. Castells; the approaches to comprehension of the communication phenomenon from the perspective of linguistics representatives (C. Morris, J. Austin, E. Cassirer, J. Serle, M. Heidegger, R. Yakobson) are revealed. Particular attention is paid to theories of language communication, communicative action, and mass-media theory; peculiarities of intercultural business communication in the context of globalization; principles of communicative and pragmatic construction of the business communication process, and an attempt at pragmalinguistic modeling of the negotiation process. The book is addressed to a wide range of readers interested in the problems of communication in the modern world.
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