Thomas Rosenberger
Broschiertes Buch

Business as Networks and the Relationship context, Supply Chain Management, Services for Business Markets and Open Innovation

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Seminar paper from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Karlstad University, language: English, abstract: This paper deals with Business as Networks and the Relationship context, Supply Chain Management, Services for Business Markets and Open Innovation. Furthermore questions about B2B branding, dealing with difficult relationships and the role of small companies in supply chains are addressed in more detail. The B2B Market has a highly bigger volume as the B2C Market. Despite of that (pure) B2B brands (however a few strong B2B b...