Nicht lieferbar
Business and Administrative Communication
Versandkostenfrei!
Nicht lieferbar
This Seventh Edition of Business and Administrative Communication by Kitty Locker is a true leader in the business communications field. Beyond covering the broad scope of topics in both oral and written business communication, Locker’s text uses a student-friendly writing style and strong design element to hold student attention. Real-world examples and real business applications underscore the relevance and importance of the material presented to the classroom experience and to the students’ careers. Kitty Locker’s text also conveys the best possible advice to students through its rese...
This Seventh Edition of Business and Administrative Communication by Kitty Locker is a true leader in the business communications field. Beyond covering the broad scope of topics in both oral and written business communication, Locker’s text uses a student-friendly writing style and strong design element to hold student attention. Real-world examples and real business applications underscore the relevance and importance of the material presented to the classroom experience and to the students’ careers. Kitty Locker’s text also conveys the best possible advice to students through its research base; the author’s reputation as a contributor to this field of study lends an even greater element of teachability and relevance to this market-leading title. Locker continues to lead the pack with innovative technology offerings the BComm Skill Booster, PowerWeb round out the learning experience with Business and Administrative Communication
Table of contents:
I. The Building Blocks of Effective Messages
Chapter 1. Business Communication, Management, and Success
Chapter 2. Building Goodwill
Chapter 3. Adapting Your Message to Your Audience
Chapter 4. Making Your Writing Easy to Read
Chapter 5. Planning, Composing, and Revising
Chapter 6. Designing Documents and Screens
II. Letters and Memos
Chapter 7. Informative and Positive Messages
Chapter 8. Negative Messages
Chapter 9. Persuasive Messages
Chapter 10. Sales, Fund-Raising, and Promotional Messages
III. Interpersonal Communication
Chapter 11. Communicating Across Cultures
Chapter 12. Working and Writing in Groups
IV. Reports
Chapter 13. Planning, Proposing, and Researching Reports
Chapter 14. Analyzing Information and Writing Reports
Chapter 15. Using Graphs and Other Visuals
Chapter 16. Making Oral Presentations
V. Job Hunting
Chapter 17. Resumes
Chapter 18. Job Application Letters
Chapter 19. Job Interviews, Follow-Up Letters and Calls, and Job Offers
Appendixes
A. Formats for Letters, Memos and E-Mail Messages
B. Writing Correctly
C. Making and Communicating Meaning
D. Crafting Logical Arguments
Table of contents:
I. The Building Blocks of Effective Messages
Chapter 1. Business Communication, Management, and Success
Chapter 2. Building Goodwill
Chapter 3. Adapting Your Message to Your Audience
Chapter 4. Making Your Writing Easy to Read
Chapter 5. Planning, Composing, and Revising
Chapter 6. Designing Documents and Screens
II. Letters and Memos
Chapter 7. Informative and Positive Messages
Chapter 8. Negative Messages
Chapter 9. Persuasive Messages
Chapter 10. Sales, Fund-Raising, and Promotional Messages
III. Interpersonal Communication
Chapter 11. Communicating Across Cultures
Chapter 12. Working and Writing in Groups
IV. Reports
Chapter 13. Planning, Proposing, and Researching Reports
Chapter 14. Analyzing Information and Writing Reports
Chapter 15. Using Graphs and Other Visuals
Chapter 16. Making Oral Presentations
V. Job Hunting
Chapter 17. Resumes
Chapter 18. Job Application Letters
Chapter 19. Job Interviews, Follow-Up Letters and Calls, and Job Offers
Appendixes
A. Formats for Letters, Memos and E-Mail Messages
B. Writing Correctly
C. Making and Communicating Meaning
D. Crafting Logical Arguments