Tejas Trikha

Broschiertes Buch

Built Without a Budget

What I Learnt From My Startup That Didn't Scale

Beschreibung

Built Without a Budget lands at a moment when many Gen Zs are chasing the entrepreneurial dream-but most books only tell the stories that end in glory. This one doesn't.As a finance student at the University of Toronto, Tejas Trikha launched CouBon. This two-sided, dynamic pricing marketplace connected restaurants during their slow hours with students seeking deals. Armed with limited resources and plenty of persistence, CouBon grew from a dorm-room idea into a live platform used daily by students and partnered with dozens of restaurants-generating real revenue before closing due to scalability limits and macro headwinds.Written while the journey was still fresh, this candid account goes beyond highlight reels to share the real grind: pitching investors cold, solving the two-sided marketplace paradox, managing churn, and knowing when to walk away. It's a survival guide for student founders-and a reminder that even when the outcome isn't what you planned, the lessons can be life-changing.The startup story you don't see on Instagram.

Autor

Tejas Trikha is an Indian-born, Dubai-raised founder and writer who graduated from the University of Toronto's Rotman School of Management. While still a student, he launched CouBon, a platform that helped restaurants fill slow hours by offering deals to students, growing it to thousands of users. Alongside CouBon, he has also worked at Mubadala Capital, KPMG, and Forbes-recognized cleantech startup Xatoms. This is his first book, written to help students take action, even when they don't feel fully ready.

Produktdetails

• Verlag: Austin Macauley Publishers FZE
• Seitenzahl: 102
• Erscheinungstermin: 31. Oktober 2025
• Englisch
• Abmessung: 234mm x 156mm x 7mm
• Gewicht: 244g
• ISBN-13: 9789948665830
• ISBN-10: 994866583X
• Artikelnr.: 75816286