Neil Perkin, Peter Abraham

Broschiertes Buch

Building the Agile Business Through Digital Transformation

Beschreibung

Achieve competitive advantage and organizational success by becoming an agile and digital-native business.

Autor

Neil Perkin is the founder of Only Dead Fish, a consultancy which specializes in digital strategy, transformation and agility. Based in Sussex, UK, he has run marketing training and consulted on marketing transformation and capability with a variety of large, multi-national businesses and curates the Firestarters thought leadership series for Google UK. A regular keynote speaker, he has written for Econsultancy, Marketing Week and The Marketing Society and has been named by Sage as a 'Top 100 Global Business Influencer'. He is also the author of Agile Transformation and the co-author of Building The Agile Business Through Digital Transformation, both published by Kogan Page.

Produktdetails

• Verlag: Kogan Page Ltd
• Artikelnr. des Verlages: 13112
• 2 Revised edition
• Seitenzahl: 338
• Erscheinungstermin: 3. Juni 2021
• Englisch
• Abmessung: 234mm x 156mm x 22mm
• Gewicht: 520g
• ISBN-13: 9781789666533
• ISBN-10: 1789666538
• Artikelnr.: 60069073