Suraksha Gupta is a Professor of Marketing at Newcastle University, London, United Kingdom. She has been awarded 'Best Professor in Marketing' for her teaching and 'Excellence in Academic Research' for her work as an academic scholar. She has also been awarded for her outstanding achievements by Intel Corporations during her industry tenure. She has published various journal articles, books and reports; her textbook on international business is forthcoming. Her research work has been published widely in many national and international journals. Ashish Gupta is currently working as an Assistant Professor in marketing at the Indian Institute of Foreign Trade (IIFT), New Delhi, India. His research interests are marketing, customer relationship management, service quality, branding and consumer behavior. He has published many research papers in international and national journals and has also presented at many conferences. In 2018, he conducted a six-month management development program on 'international business' for armed forces personnel sponsored by the Directorate General of Resettlement and Welfare, Ministry of Defense, Government of India. He also conducted a one-week MHRD-GIAN program, 'Digital and Social Media Marketing in Emerging Markets' sponsored by the Ministry of Human Resource Development (Government of India), New Delhi, in 2016. Jitender Kumar is working at the Birla Institute of Management Technology, Greater Noida, India. He is an Indian Institute of Management, Calcutta, alumni and is currently pursuing a Fellowship Program in Management (FPM-PT) from the Indian Institute of Management, Rohtak, India. He has over 14 years of corporate and academic experience promoting, marketing and managing fast-paced marketing operations. His research interests are nostalgia marketing, marketing at the bottom of the pyramid and consumer research. He edited Managing and Strategising Global Business in Crisis: Resolution, Resilience and Reformation (Routledge, 2023) and has also published research papers and case studies in ABDC and SCOPUS-indexed journals with more than 12 patents.
