Blair Reeves, Benjamin Gaines

Broschiertes Buch

Building Products for the Enterprise

Product Management in Enterprise Software

Beschreibung

In this practical book, two expert product managers provide straightforward guidance for people looking to join the thriving enterprise market. Authors Blair Reeves and Benjamin Gaines explain critical differences between enterprise and consumer products, and deliver strategies for overcoming challenges when building for the enterprise.

Autor

Blair Reeves is a Director of Product Management at Salesforce, and has previously held senior product and leadership roles at SAS, Demandware and IBM. He speaks, writes, and consults on product management in enterprise software, remote workforces, and other topics. Blair is an avid hiker, writes and codes creatively, and believes inspired products are built first in the gym. He has an annoying Twitter habit at @BlairReeves. Ben Gaines is a Group Product Manager for Adobe Analytics Cloud. In this role, he works closely with Adobe customers to understand their needs and guide the product strategy to address their most pressing problems. A native Bostonian transplanted to Salt Lake City, Ben plays basketball compulsively, and also enjoys cooking, tourism, and playing with his four kids. You can consume Ben's every waking thought on Twitter at @benjamingaines.

Produktdetails

• Verlag: O'Reilly Media
• Seitenzahl: 184
• Erscheinungstermin: 31. März 2018
• Englisch
• Abmessung: 228mm x 149mm x 15mm
• Gewicht: 286g
• ISBN-13: 9781492024781
• ISBN-10: 1492024783
• Artikelnr.: 49344777