Grace Ong Yan

Gebundenes Buch

Building Brands

Corporations and Modern Architecture

Beschreibung

Building Brands explores the role of architectural branding in the design of corporate modernism and tells how business strategies, modern architecture, urban conditions, and conceptions of society shaped the ambitious branding goals of corporate clients.

Autor

Dr Grace Ong Yan is Assistant Professor in Interior Design/Interior Architecture at Thomas Jefferson University, Philadelphia, USA.

Produktdetails

• Verlag: Lund Humphries Publishers Ltd
• Seitenzahl: 240
• Erscheinungstermin: 1. April 2021
• Englisch
• Abmessung: 257mm x 196mm x 25mm
• Gewicht: 1136g
• ISBN-13: 9781848224070
• ISBN-10: 1848224079
• Artikelnr.: 59511453