Building Brand Identity in the Age of Social Media

Building Brand Identity in the Age of Social Media

Emerging Research and Opportunities

Versandkostenfrei!
Versandfertig in 1-2 Wochen
133,99 €
inkl. MwSt.
PAYBACK Punkte
67 °P sammeln!
To survive in today's competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities is a critical scholarly resource that examines the media consumption and habits of consumers to evaluate the challenges of brand building. Featuring coverage on a broad range of topics such as brand identity, brand loyalty, and social media branding...