Building B2B Relationships
Ryan O'Sullivan
Gebundenes Buch

Building B2B Relationships

How to Identify, Map and Develop Key Relationships to Win More Business

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With more people involved in B2B buying decisions and key accounts becoming more complex than ever, it's imperative to have clear visibility into who the decision makers are and a strategy for how you will engage with them. Building B2B Relationships presents a step-by-step guide to identifying, mapping, and developing key stakeholder relationships, helping you to win more and win faster. Providing a flexible methodology that can sit alongside whatever sales process you have in place, this book supports your end-to-end relationship management effort, whether it's helping you win more large com...