Build Your Author Platform with a Purpose
Marketing Strategies for Writers
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Building an Author Platform from the ground up as a writer can seem daunting, especially if marketing is not your jam. Authors are now expected to do more and more work to promote their own books as publishers are not interested in invisible authors. It's imperative that writers take control of their marketing, and build their author platform online. The social media landscape has altered the way writers, readers, and publishers connect. The process of going from unknown to influencer is now more achievable than ever. Achieving social proof, brand recognition, and association with the right pe...
Building an Author Platform from the ground up as a writer can seem daunting, especially if marketing is not your jam. Authors are now expected to do more and more work to promote their own books as publishers are not interested in invisible authors. It's imperative that writers take control of their marketing, and build their author platform online. The social media landscape has altered the way writers, readers, and publishers connect. The process of going from unknown to influencer is now more achievable than ever. Achieving social proof, brand recognition, and association with the right people will set you up for success. This book will take you through an accelerated brand development process. The strategies shared will walk you through the process to create a powerful personal brand. You will discover how designing a personal brand and identity is tied to your strengths and your unique writing style. Are you passionate about an idea and on a mission to share your ideas with the world? Are you dreaming of becoming a successful published author? Does the concept of marketing scare you? Are you overwhelmed with technology? It's now more important than ever that as a writer, you use the right strategies and proper research before you start writing your book. This book will help you uncover how writers are harnessing the power of the Internet, and their own creativity, to build a successful author career. There are mistakes that authors should avoid doing on the Internet that negatively affects their reach. Social media makes building an author platform easier than ever, but many authors struggle to get it right. With proven strategies, easy-to-replicate formulas, and practical tips; this book makes it easier, less expensive, and more possible than ever to stand out from the crowd. The tips apply no matter if your goal is to become a full time author or speaker, launch a business or grow a ministry. In this informative guide you will walk through the process of building an author platform without the overwhelm. Even if you are technologically challenged, this book will guide you with easy-to-follow actionable steps. It shares how to navigate the changing world of book publishing and how you can get your book to market faster through self publishing. We cover up-to-date best practices using new media like Facebook, Amazon, YouTube, Email marketing, Television, Podcasts and working with the Media. In this book you will discover: A personal branding strategy to help you create a powerful brand. Strategies for marketing your books to reach your ideal readers. Best practices in email marketing to grow an audience fast. A personal branding social media strategy to become a recognized name online. Social media marketing strategies to boost your visibility. Email marketing free tools to get started quickly. How to work with publishers, editors, publicists, podcasters, TV and the media. The do's and don'ts of Facebook and Video marketing. How to self publish a book to elevate your authority in your market. Book marketing strategies to put you on the path to best seller success. Leveraging Facebook and Amazon AMS advertising to grow book sales.
