Britain's Airlines Volume Two
1951-1964 Volume 2
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Britain's original independent airlines left an indelible mark on the industry which is still felt to this day. They were the first truly low-cost couriers, and they pioneered the concepts of operating at low costs with targeted marketing, differential prices, and cheap fares. This second volume follows the history of these innovative airlines in the post-war era. Following a heyday under Labour, the subsequent Tory governments placed restrictions on independents, bringing about the rise of such charter companies as Dan Air and Freddie Laker. Focus is also provided on manufacturing aspects of ...
Britain's original independent airlines left an indelible mark on the industry which is still felt to this day. They were the first truly low-cost couriers, and they pioneered the concepts of operating at low costs with targeted marketing, differential prices, and cheap fares. This second volume follows the history of these innovative airlines in the post-war era. Following a heyday under Labour, the subsequent Tory governments placed restrictions on independents, bringing about the rise of such charter companies as Dan Air and Freddie Laker. Focus is also provided on manufacturing aspects of the industry, and the 1960 Civil Aviation Act and Air Transport Licensing Board, which together gave way to licensing battles and setbacks.
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