Jeffrey L. Sampler
Gebundenes Buch

Bringing Strategy Back

How Strategic Shock Absorbers Make Planning Relevant in a World of Constant Change

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Reconsider Strategy and Make Planning RelevantIn Bringing Strategy Back , strategy expert Jeffrey Sampler cuts through the clutter to reveal exactly why the usual tools of strategy are so sorely out of sync with our needs: windows of opportunity close far faster than they once did, many of these opportunities are smaller than they once were, growth rates are uneven across markets, and today s competition is more asymmetrical than ever. The upshot for managers is that they need to reorient their approach to absorb the shocks and surprises that strike at a moment s notice. Only then can strategi...