Bridges & Barriers Practical Psychology for Persuasive Presentations
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A PRESENTATION TRANSFORMATION How can you vastly improve the chances of gaining alignment, agreement, and approval in your next presentation? How can applying simple, yet profound principles of Behavioral Science tip the scales of persuasion in your favor? THE SCIENCE Behavioral Science is the study of how and why people make decisions and judgments. I'll share the same persuasive presentation methodology I unveiled at Nudgestock, the Behavioral Science extravaganza held every year by advertisement giant Ogilvy advertising! THE SECRET FORMULA Learn my simple, yet profound ABC strategy tool tha...
A PRESENTATION TRANSFORMATION How can you vastly improve the chances of gaining alignment, agreement, and approval in your next presentation? How can applying simple, yet profound principles of Behavioral Science tip the scales of persuasion in your favor? THE SCIENCE Behavioral Science is the study of how and why people make decisions and judgments. I'll share the same persuasive presentation methodology I unveiled at Nudgestock, the Behavioral Science extravaganza held every year by advertisement giant Ogilvy advertising! THE SECRET FORMULA Learn my simple, yet profound ABC strategy tool that has already helped thousands through my 16+ years of my presentation coaching. It will help you to quickly isolate your goals, assess your audience, unearth obstacles, and finally, choose a strategic path based on psychology and persuasion theory to get the outcomes you want! Besides my methodology you'll get the latest tips, tricks, and techniques in the presentation skills world to help you rock your next presentation! THE STORYTELLING I'll use various metaphors, including the design, engineering, and construction of the iconic Brooklyn Bridge to show the many parallels we can draw to modern presentations. Take away valuable, insightful, and practical life lessons from the stories of diverse individuals like... -Nardwuar, the eccentric music journalist. How does he manage to utterly impress and astound people while simultaneouslyannoying them? -Sean Evans, host of famous food + interview web show, Hot Ones. What is his secret to great interviews and how can you apply that to presentations? -Dale Davis, black blues musician that befriends members of the KKK. How does he manage to change the minds, hearts, and beliefs of his former foes? As well as some timeless wisdom from a few blasts from the past like Benjamin Franklin and Aristotle! THE SOLUTION If your presentations are missing that secret ingredient that moves people to action, this is the book for you! Buy! Buy! now and say bye bye to those boring, unstructured, data dump presentations! For anyone in public speaking, this is a must have!
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