Bricks and Clicks
How We Drove Sonic into the Digital Age
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Bricks and Clicks offers a compelling narrative about how two industry veterans―Clifford Hudson and Craig Miller―transformed a nostalgic drive-in chain into a 21st-century powerhouse. The book provides deep insights into their leadership journey and the innovative strategies that have helped Sonic thrive during periods of uncertainty and ever-changing market conditions. This isn't just another business memoir-it's a playbook for modern leadership, packed with hard-earned lessons, actionable insights, and a universal framework for adapting your traditional brick-and-mortar business model fo...
Bricks and Clicks offers a compelling narrative about how two industry veterans―Clifford Hudson and Craig Miller―transformed a nostalgic drive-in chain into a 21st-century powerhouse. The book provides deep insights into their leadership journey and the innovative strategies that have helped Sonic thrive during periods of uncertainty and ever-changing market conditions. This isn't just another business memoir-it's a playbook for modern leadership, packed with hard-earned lessons, actionable insights, and a universal framework for adapting your traditional brick-and-mortar business model for long-term sustainable growth in the digital age. Drawing on decades of brand-building experience with dozens of top-tier companies, Hudson and Miller created a blueprint for business leaders that starts with a tech-enabled business case, a digital business plan-that includes emerging technologies such as AI-and a multi-year implementation roadmap. Success in the 21st century means rethinking and adapting your traditional brick-and-mortar business model by tightly integrating the digital and physical elements of your enterprise in ways that could harness the commercial power of digital technology and data to unlock new topline growth and bottom-line efficiencies. Perfect for executives, business leaders, and entrepreneurs, this book offers actionable lessons on navigating change, building resilient enterprises, and harnessing technology to unlock new opportunities in the digital economy.
