Zeynep Aksehirli (USA Northeastern University), Yakov Bart (USA Northeastern University), Kwong Chan (USA Northeastern University)

Broschiertes Buch

Break the Wall

Beschreibung

Break the Wall: Why and How to Democratize Digital in your Business examines problems facing business units and top management adapting to digital transformation and offers solutions.

Autor

Zeynep Aksehirli is an Associate Professor of Management and Organizational Development. She has published various articles and books on corporate culture, and network structures. Yakov Bart is an Associate Professor of Marketing, named as one of the world's top 40 undergraduate business school professors. Kwong Chan is an Academic Specialist who has published research across domains including Product Innovation, Advertising, Public Policy, Engineering and Marketing. Koen Pauwels is Distinguished Professor, named a worldwide top 2% scientist. He has published 4 books and over 80 articles on marketing effectiveness. While writing this book, Koen was President of the American Marketing Association's Academic Council.

Produktdetails

• American Marketing Association
• Verlag: Emerald Publishing Limited
• Seitenzahl: 168
• Erscheinungstermin: 8. August 2022
• Englisch
• Abmessung: 216mm x 138mm x 9mm
• Gewicht: 212g
• ISBN-13: 9781803821887
• ISBN-10: 1803821884
• Artikelnr.: 64539141