Adam Arvidsson

Gebundenes Buch

Brands

Meaning and Value in Media Culture

Beschreibung

Brands are now a dominant feature of everyday life. Drawing on rich empirical material, this book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value.

Autor

Adam Arvidsson is Assistant Professor in the Department of Film and Media Studies, at the University of Copenhagan. His research examines the economic role of brands within the contemporary information economy.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 180
• Erscheinungstermin: 8. Dezember 2005
• Englisch
• Abmessung: 240mm x 161mm x 14mm
• Gewicht: 440g
• ISBN-13: 9780415347150
• ISBN-10: 0415347157
• Artikelnr.: 23104297