Plamen Marchev
Broschiertes Buch

Brands, colours, images and the "bio"-sign. Influences of food label's context factors upon consumers' understanding of health claims and their attitudes towards them

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Master's Thesis from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: DE: 1; DK: 12, Aarhus School of Business, language: English, abstract: OBJECTIVE: In times when consumers' health and healthy eating has become a central priority in the European Commissions' mission to protect the interests of consumers the European legislation has put a big emphasis on the regulations concerning functional foods in the European market by adopting a list of authorised health claims which have been scientifically proven. There is an increasing number of studies...