Vanessa Lang
Broschiertes Buch

Brands and Branding. What makes a brand valuable, using Apple's innovation strategy as example

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Seminar paper from the year 2020 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, Verwaltungs- und Wirtschafts-Akademie München e. V, language: English, abstract: In this study paper the term brands and branding are generally defined and the different values of the success of a brand are explained in more detail. Then the history of the founding of the Apple Group is briefly presented. In the following, the values mentioned in the first part are taken up again and explicitly demonstrated in practical applications relating to Apple's innovation strategy.T...