Branding For Dummies
Discover a Dynamic System for Brand Creation and Management
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Build positive impressions of your product or businessBuild a powerful brand and pave the way for marketing successNeed to create -- or improve -- a brand? This practical, plain-English guide gives you proven techniques for branding everything from products to services to individuals. You get step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding branding blunders, and keeping your brand viable, visible, and healthy.Discover how to Define your company's identity Develop your logo and tagline Launch your brand marketing plan Manage and protect your brand Fix a broken brand Make customers loyal brand champions
Branding For Dummies breaks down the basics of brand-building for businesses both big and small. Branding is more important than ever as differentiation becomes more difficult and products become increasingly interchangeable. This handy, easy-to-read guide demystifies the process by which brands are created, managed, differentiated, leveraged, and licensed. Branding For Dummies gives readers the tools they need to apply a dynamic brand creation model to their own business using templates, tools, and proven processes. For entrepreneurs who need to jump-start their businesses, struggling small business owners, or anyone who needs to brush up on the basics of branding, this friendly guide provides the techniques and strategies of successful branding.