Branding Cities
Broschiertes Buch

Branding Cities

Cosmopolitanism, Parochialism, and Social Change

Herausgeber: Donald, Stephanie Hemelryk; Kevin, Catherine; Kofman, Eleonore
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Fierce competitiveness between established and emerging major cities, such as Berlin, London, Shanghai and Sydney, has led to a pressure to excel as desirable locations for business, cultural activities, highly skilled migrants and tourists. At the same time, the transformation of settled and new migrant communities creates complex urban borders and variegated representations (academic, cinematic, popular, official) of the city. While cities increasingly deploy cosmopolitan images portraying the diversity of past and present populations and activities, this continues to coexist with parochiali...