Branded Short Term Rentals
Benedict Kriechbaum
Broschiertes Buch

Branded Short Term Rentals

The Rise of an Alternative Asset Class

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Airbnb has paved the way for a new generation of travelers that are tech-savvy and accustomed to types accommodations that differ from traditional hotels. This new sector termed 'Short Term Rentals' or STRs has gradually matured and tech-enabled, branded STR companies have emerged to fill a void in this new ecosystem. This book provides a comprehensive first look at these technology-driven, branded STRs. It explores how their hybrid business model can be considered a flexible new asset class in times of economic uncertainty and how the characteristics of branded STRs represent an increased com...