Allen P. Adamson

Gebundenes Buch

BrandDigital

Simple Ways Top Brands Succeed in the Digital World

Beschreibung

This book offers a comprehensive assessment of the future marketing landscape, including discussion of how global digital acceleration has affected brands through the social networking and customer-based brand promotion of websites such as Google and MySpace. Includes many case studies of successful digital branding.

Autor

Allen P. Adamson is Managing Director of the New York office of Landor Associates, one of the world's leading strategic brand consulting and design firms. He is also author of BrandDigital: Simple Ways Top Brands Succeed in the Digital World and BrandSimple: How the Best Brands Keep it Simple and Succeed . Adamson has partnered with a wide array of clients, including Diageo, Sephora, GE, Procter & Gamble, PepsiCo, Pfizer, and Verizon. He is a sought-after industry commentator, appearing on CNBC, FOX Business Network, and The Today Show, and quoted in The New York Times, The Wall Street Journal, Advertising Age , and USA Today.

Produktdetails

• Verlag: Macmillan Publishers International
• Seitenzahl: 256
• Erscheinungstermin: 3. September 2008
• Englisch
• Gewicht: 496g
• ISBN-13: 9780230606043
• ISBN-10: 0230606040
• Artikelnr.: 23302178