Brian Smith

Broschiertes Buch

Brand Therapy

15 Techniques for Creating Brand Strategy in Pharma and Medtech

Beschreibung

Brand Therapy is a â how toâ book for brand teams in the pharma and medtech sectors. It describes when and how to use a selection of strategic planning tools.

Autor

Professor Brian D Smith has worked in the life sciences sector for 40 years as research chemist, marketing leader, research academic and advisor to many leading pharma and medtech companies. He uniquely combines first-hand understanding of the industry with rigorous, world leading research. He is the author of over 300 publications, including The Future of Pharma and Darwin's Medicine.

Produktdetails

• Verlag: Practical Inspiration Publishing
• Seitenzahl: 212
• Erscheinungstermin: 25. Januar 2018
• Englisch
• Abmessung: 203mm x 203mm x 14mm
• Gewicht: 478g
• ISBN-13: 9781788600057
• ISBN-10: 1788600053
• Artikelnr.: 55045025