Brand Something Beautiful
A Branding Workbook for Artists, Writers, and Other Creatives
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If you don't tell your story well, who will? If you're like most writers, artists, musicians, solopreneurs, and other creatives, you love making things. But you dread marketing. Marketing feels hard- like complete guesswork-because no one has ever helped you define your brand. Without a clear brand, marketing is like trying to build a house without a foundation. In a swamp. With alligators. Branding is about much more than logos or taglines. It involves understanding you and your unique gifts and desires, and then connecting those with the needs of your audiences. Branding is the missing middl...
If you don't tell your story well, who will? If you're like most writers, artists, musicians, solopreneurs, and other creatives, you love making things. But you dread marketing. Marketing feels hard- like complete guesswork-because no one has ever helped you define your brand. Without a clear brand, marketing is like trying to build a house without a foundation. In a swamp. With alligators. Branding is about much more than logos or taglines. It involves understanding you and your unique gifts and desires, and then connecting those with the needs of your audiences. Branding is the missing middle between making something beautiful and helping people find and embrace that beauty. Inside this book, you'll discover a proven five-step process-Determine, Discover, Define, Design, and Delight-that bridges the gap between creating and selling, a method that makes marketing not just easier, but more enjoyable. You'll develop your own creative brand that will help you:articulate who you are as a creative, understand the difference between a personal brand and a creative one, make better decisions, charge premium prices, and enable others to describe and recommend your work. Many creative people aren't clear about what they want or how to achieve their dreams. Or if they are, they don't know how to message their passion well or communicate it in a way that resonates with customers, clients, collectors, and other vital audiences. In this book, you'll gain the clarity you need to focus on the work you were made to create, and then to share that work in ways that excite others. It's time to stop guessing at how to promote what you do and instead, start building emotional connections that turn admirers into loyal customers. Your creative work deserves to be seen. Your brand is how the world will find it.
