Koh Buck Song

Broschiertes Buch

Brand Singapore

Nation Branding After Lee Kuan Yew, in a Divisive World

Beschreibung

-First independent book about Singapore's national brand-Balanced critique of what has had an impact on shaping the Singapore brand through history-What next? Nation branding in the post- LKY era-What will take for Singapore to reach SG100-Easy-to-read yet incisive insights, drawn from author's over 25 years of practical experience in journalism, public service and communications consultancy

Autor

Koh Buck Song has worked on the nation branding of Singapore in various capacities, from global investment promotion and public policy to enhancing the quality of life and projecting "soft power". This 2nd edition of Brand Singapore is his 29th book as author/editor.

Produktdetails

• Verlag: Marshall Cavendish International (Asia)
• 2nd Second Edition, 2nd edition
• Seitenzahl: 240
• Erscheinungstermin: 7. Februar 2018
• Englisch
• Abmessung: 198mm x 134mm x 22mm
• Gewicht: 262g
• ISBN-13: 9789814779241
• ISBN-10: 9814779245
• Artikelnr.: 48702518