David Abrahams

Broschiertes Buch

Brand Risk

Adding Risk Literacy to Brand Management

Beschreibung

Responsible risk taking is central to effective brand management. Risk literacy is the marketer's third necessary competence, alongside strategic insight and financial understanding. Brand Risk is a practical and accessible book for those who hold responsibilities in marketing or risk management, David Abrahams brings together relevant risk thinkin

Autor

David Abrahams has spent twenty-three years in brand management, new product development and business management with global consumer goods and service companies. For the last decade he has advised corporate clients on brand-related aspects of risk management. A graduate in law from Cambridge University, he is a member of The Chartered Institute of Arbitrators with accreditation as a commercial mediator.

Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 222
• Erscheinungstermin: 24. Juni 2024
• Englisch
• Abmessung: 244mm x 172mm x 14mm
• Gewicht: 384g
• ISBN-13: 9781032837840
• ISBN-10: 1032837845
• Artikelnr.: 70441369