Brand Momentum
The #1 Growth Metric for Every Boardroom
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The #1 Growth Metric For Every Boardroom Simple. Powerful. Predictive. Business and marketing experts agree that growth comes from acquiring more customers. Yet, in an era of performance marketing obsession, many brands have lost sight of the art of long-term brand building. Brand Momentum presents a new scientific and transformative growth system that harnesses the principles of physics to create a force more important than sales or profits: momentum. Tony Lewis uses decades of marketing experience, case studies and ground-breaking new research to unlock the secrets to achieving brand momentu...
The #1 Growth Metric For Every Boardroom Simple. Powerful. Predictive. Business and marketing experts agree that growth comes from acquiring more customers. Yet, in an era of performance marketing obsession, many brands have lost sight of the art of long-term brand building. Brand Momentum presents a new scientific and transformative growth system that harnesses the principles of physics to create a force more important than sales or profits: momentum. Tony Lewis uses decades of marketing experience, case studies and ground-breaking new research to unlock the secrets to achieving brand momentum. This accessible, evidence-based book introduces the Brand Velocity Score, the metric that tracks customers' perceptions of a brand's trajectory - vital for growth and ultimate success. Tony Lewis, a veteran market researcher and CEO, draws upon decades of experience, case studies, and the laws of physics to unravel the secrets of brand momentum. This accessible yet evidence-based book introduces the Brand Velocity Score (BVS), a single metric that reveals whether a brand is thriving or merely surviving. BVS not only reflects current brand perception but also predicts future trajectory. Readers will learn:The core principles driving lasting brand success Why common metrics often mislead How momentum fuels greater acquisition, loyalty and recommendation The components of the Brand Velocity Score and how to activate them The strategies to build unstoppable brands "A grounded, rounded and impelling approach to brand building (Dan White, Smart Marketing)
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