Lydia Michael (President)

Broschiertes Buch

Brand Love

Building Strong Consumer-Brand Connections

Beschreibung

Discover what marketers need to do to evoke the emotions of their customers and create long-lasting consumer-brand relationships.

Autor

Lydia Michael is a speaker, consultant and owner of Blended Collective, a multicultural marketing and brand consultancy based in Detroit, Michigan. She works with companies to develop inclusive brands and marketing strategies. The author serves as a regular provider to educate organizations on marketing and branding through one-on-one consulting sessions, workshops and webinars. Her work has been recognized with several diversity and marketing-centered awards, including the Best of MichBusiness Marketing & PR Prophets Award and Diversity Business Leader Award from Corp! Magazine. She holds a B.S. in Marketing from Wayne State University and an M.B.A. in International Management from Pforzheim University, Germany. During her time there, she worked on projects with Deloitte and L'Oréal.

Produktdetails

• Verlag: Kogan Page Ltd
• Seitenzahl: 232
• Erscheinungstermin: 3. Juli 2023
• Englisch
• Abmessung: 234mm x 156mm x 15mm
• Gewicht: 362g
• ISBN-13: 9781398611276
• ISBN-10: 1398611271
• Artikelnr.: 65832934