Andy Bull

Gebundenes Buch

Brand Journalism

Beschreibung

Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations.

Autor

Andy Bull has held senior positions at The Times, AOL, The Independent, the Mail on Sunday and the Sunday Express. He has produced brand journalism on behalf of organisations including Amnesty International, HSBC, Harrods, 20th Century Fox and Parlophone. He teaches at the London School of Journalism, and is author of Multimedia Journalism: A Practical Guide.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 288
• Erscheinungstermin: 12. Juni 2013
• Englisch
• Abmessung: 240mm x 161mm x 20mm
• Gewicht: 599g
• ISBN-13: 9780415638098
• ISBN-10: 0415638097
• Artikelnr.: 38020630