Paul Grainge

Broschiertes Buch

Brand Hollywood

Selling Entertainment in a Global Media Age

Beschreibung

Branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business.

Autor

Paul Grainge is Associate Professor of Film Studies at the University of Nottingham. He is the author of Monochrome Memories: Nostalgia and Style in Retro America (2002), the editor of Memory and Popular Film (2003), and co-author of Film Histories: An Introduction and Reader (2007).

Produktdetails

• Verlag: Routledge
• Seitenzahl: 226
• Erscheinungstermin: 30. Oktober 2007
• Englisch
• Abmessung: 234mm x 156mm x 12mm
• Gewicht: 351g
• ISBN-13: 9780415354059
• ISBN-10: 0415354056
• Artikelnr.: 22783452