Alexander Gutzmer

Broschiertes Buch

Brand-Driven City Building and the Virtualizing of Space

Beschreibung

An investigation of the cultural phenomenon of branding and its transformational effects on the contemporary spatial - and urban - reality.

Autor

Alexander Gutzmer received his PhD and his MA in Cultural Studies from Goldsmiths College, University of London. He also holds a business degree from Berlin's Freie Universität. He has worked as a cultural and business journalist for the last few years. He reported from London and Berlin for the German national newspaper Welt am Sonntag, and worked as Editorial Director for the Burda Creative Group, where he also edited a business magazine for the global consulting firm Roland Berger. He is currently Editor-in-Chief of the architecture magazine Baumeister, and Editorial Director of the publishing house Callwey. His academic interests include cultural and architectural theory as well as concepts and processes of communication and branding.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 186
• Erscheinungstermin: 2. August 2016
• Englisch
• Abmessung: 234mm x 156mm x 10mm
• Gewicht: 292g
• ISBN-13: 9781138686809
• ISBN-10: 1138686808
• Artikelnr.: 45006820