Kevin Perlmutter

Broschiertes Buch

Brand Desire

Spark Customer Interest Using Emotional Insights

Beschreibung

Turn emotional insight into a competitive advantage to develop a brand strategy that deepens brand engagement and loyalty.

Autor

Kevin Perlmutter is Chief Strategist and Founder of Limbic Brand Evolution, a brand strategy consultancy which puts emotional insight at the center of how brands attract and retain customers. Based near New York City, NY he works with business and brand leaders to create stronger connections between their brand and the people they want to reach. Throughout Kevin's 30+ year career, including his time as Senior Director of Brand Strategy at Interbrand, he's worked with dozens of top global and regional brands in various roles and has consistently guided the development of more effective methods for brand evolution and engagement.

Produktdetails

• Verlag: Kogan Page Ltd
• Artikelnr. des Verlages: 16666
• Seitenzahl: 234
• Erscheinungstermin: 3. Juli 2025
• Englisch
• Abmessung: 234mm x 156mm x 17mm
• Gewicht: 402g
• ISBN-13: 9781398621046
• ISBN-10: 1398621048
• Artikelnr.: 71743939