Park Louis Howell

Broschiertes Buch

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Beschreibung

Brand Bewitchery is for leaders of purpose-driven brands who seek a proven system to clarify their brand story, amplify their impact and simplify their life. The book guides readers through the Story Cycle System(TM) to craft their overarching brand narrative, a process that has grown business by as much as 600 percent. But how you tell your story is critical to success. Brand Bewitchery also includes two dynamic story structures. Readers will learn the And, But & Therefore foundational narrative framework to focus all of their messaging for more compelling communications. Plus, they will apply the Five Primal Elements of a short story to create a big impact. Brand Bewitchery features 12 precise story quests: individual and team-building exercises that help the brand creator find, craft and tell true stories that sell. These real-life stories not only support their new brand narrative crafted within these pages but ensure their content hacks through the noise to hook the hearts of their customers. When finished with this guide book, readers will have revealed their most powerful stories for their personal brand to grow their influence and their business brand to generate a measurable increase in sales while increasing the productivity of their people and enhancing lives in the communities they serve. The storytelling structures in Brand Bewitchery, tested over more than a decade through hundreds of businesses and the thousands of people, simply help leaders excel through the stories they tell.

Autor

Park Howell is The World's Most Industrious Storyteller helping leaders of purpose-driven brands grow by as much as 600 percent. His 35 years in brand creation includes 20 years running his own ad agency Park&Co. He was named Advertising Person of the Year in 2010 by the American Advertising Federation of Metro Phoenix. The following year, his agency was recognized among the Top 10 Impact Companies in Arizona by the Phoenix Chamber of Commerce. Park is the founder of the Business of Story, a proven platform based on his 10-step Story Cycle System(TM) to clarify your story, amplify your impact and simplify your life. His popular weekly Business of Story podcast - ranked among the top 10 percent of the most downloaded podcasts in the world - shares storytelling techniques to help listeners craft and tell compelling stories that sell. He also created and taught the communications curriculum for the Executive Master's for Sustainability Leadership program at Arizona State University. His storytelling course helps international executives advance their social initiatives further, faster through the power of story.s Park now consults, teaches, coaches and speaks to businesses around the world. He has guided hundreds of brands and grown thousands of leaders and their people in such organizations as Dell, Hilton, Cummins, American Express, Walgreens, Banner Health and the United States Air Force. He is a graduate of Washington State University and combines his degrees in communications and music composition and theory to help leaders excel through the stories they tell.

Produktdetails

• Verlag: CMD
• Seitenzahl: 288
• Erscheinungstermin: 1. Juni 2020
• Englisch
• Abmessung: 225mm x 151mm x 15mm
• Gewicht: 398g
• ISBN-13: 9781734308112
• ISBN-10: 1734308117
• Artikelnr.: 59511854