Drew Eric Whitman

Broschiertes Buch

BrainScripts for Sales Success

21 Hidden Principles of Consumer Psychology for Winning New Customers

Beschreibung

Explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective. This book brings you face-to-face with the prospect's intimate evaluation procedures so you can turn them into sales motivations and close the deal.

Autor

Drew Eric Whitman--(a.k.a. "Dr. Direct(TM)")--has been teaching consumer psychology to audiences worldwide for over 30 years. He's created advertising for many of the largest companies in the U.S. and personally sold everything from jewelry, printing, pretzels and pagers, to gym memberships, subscriptions, real estate and mortgages. Author of Cashvertising, his fast-moving, high-content seminars teach audiences how to turn window-shoppers into cash buyers.

Produktdetails

• Verlag: McGraw-Hill Education - Europe
• Seitenzahl: 226
• Erscheinungstermin: 1. Oktober 2014
• Englisch
• Abmessung: 229mm x 152mm x 12mm
• Gewicht: 332g
• ISBN-13: 9780071833608
• ISBN-10: 0071833609
• Artikelnr.: 41128698