Blue Ocean Strategy: An Innovative Response to Downturn Economies
Mahitab Shahin
Broschiertes Buch

Blue Ocean Strategy: An Innovative Response to Downturn Economies

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In times of economic turbulence, businesses start to re-evaluate their strategic plans; the common action is to 'hibernate' and see where the economy is heading. Even the most guaranteed strategies to succeed become uncertain in such tough economies. Therefore comes the question: If there is no catalog or recipe to survive and succeed, isn't it time to try new strategies? The value of this book lies in proposing a new strategic response to downturn economies, by challenging managers to adopt more innovative strategies; not to beat the competition but to make it completely irrelevant. Through p...