Anita Elberse
Broschiertes Buch

Blockbusters

Why Big Hits - and Big Risks - are the Future of the Entertainment Business

Versandkostenfrei!
Sofort lieferbar
12,99 €
inkl. MwSt.
Weitere Ausgaben:
PAYBACK Punkte
6 °P sammeln!
What is behind the phenomenal success of entertainment businesses such as Warner Bros, Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? In this book, the author explains a powerful truth about the world of entertainment: building a business around blockbuster products is the surest path to long-term success.