Big Data: Measuring the Digital Economy
Jemison
Broschiertes Buch

Big Data: Measuring the Digital Economy

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The digital economy, encompassing online commerce, e-services, and platform-based activities, thrives in the shadows of traditional economic measurement. Big data steps in to bridge this gap. By analyzing vast datasets - online transactions, app usage, and digital content consumption - we can quantify the digital economy's true size and impact.This includes:-Mapping digital commerce: Analyzing online transaction data reveals the scope of e-commerce, a critical component of the modern economy.-Measuring platform activity: Big data helps us understand the value generated by online platforms like...