Miriam Kröner
Broschiertes Buch

Big Data. Implementation of a big data based mobile application

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Seminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of Applied Sciences Neu-Ulm , language: English, abstract: The following research paper states out the analysis of the potential of a big data based shopping application for a sales manager of a store department in Germany. Based on a theoretical-conceptual analysis the paper gives a theoretical background regarding the necessary customer data in sales, big data, mobile shopping applications and the store departments. Considering the importance of big data in c...