Big Data Exploration in New Media: An Evidence-Based Review

Big Data Exploration in New Media: An Evidence-Based Review

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This book reviewed the existing studies which have established that there are methodological issues and gaps that need to be filled by the future researchers. Most of the scholars developed own and used Internet-enabled software for exploration of big data in the new media. The review also showed that majority of the scholars found it difficult to select appropriate samples using probability procedure. The focus was largely shifted to non-probability procedure. On the research trends, the scholars exclusively focused on relationship and politics at the expense of news and business. The researc...