Big Data and Innovation in Tourism, Travel, and Hospitality
Broschiertes Buch

Big Data and Innovation in Tourism, Travel, and Hospitality

Managerial Approaches, Techniques, and Applications

Herausgegeben: Sigala, Marianna; Rahimi, Roya; Thelwall, Mike
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This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation.The book proposes a process-based model to identify and implement big data innovation strategies in tourism. This process framework consists of four major parts: 1) inputs required for big data innovation; 2) processes required to implement big data innovat...